United States Co-branded Credit Cards Market 2021

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Dublin, August 05, 2021 (GLOBE NEWSWIRE) – The “US Co-Branded Credit Cards 8th Edition” report has been added to ResearchAndMarkets.com offer.

This report covers the U.S. market for co-branded credit cards, including retail and travel cards, with an emphasis on the features and benefits of credit card programs, marketing and loyalty program strategies, and growth trends.

The report analyzes the impact of COVID-19 on the retail and travel sectors and the co-branded credit card market, future strategies of major co-branded card issuers, key programs and initiatives retailers and consumer use of co-brands. brand cards.

Specifically, the report provides analyzes and profiles of:

  • Credit card receivables and purchase volume, including digital and contactless trends

  • Purchase volume for the top ten co-branded card programs

  • Dynamics of the retail, travel and hospitality industry in the aftermath of COVID-19

  • Most Popular Reward Categories with Consumers

  • Main issuers of co-branded cards: American Express, Capitol One, Chase, Citibank and Synchrony Financial

  • Major airlines’ co-branded card programs: American Airlines, Delta Air Lines, JetBlue Airways, Southwest Airlines, United Airlines

  • Main co-branded hotel card programs: Marriott International, Hilton Worldwide, InterContinental Hotels Group

  • Main co-branded card programs for retail / e-commerce stores: Amazon / Prime, Costco, Target

  • Co-branded card usage / monthly usage and cardholder demographics versus major credit cards and storage cards in general, and also broken down by type (department store, warehouse club, airline / hotel, and Amazon / Prime ).

Main topics covered:

CHAPTER 1: EXECUTIVE SUMMARY

  • Scope of the report

  • Methodology of the report

MARKET OVERVIEW

  • Trends in purchasing volumes for large networks

  • Long-term payment trends are accelerating credit card use

  • Consumer debt repayment

  • Credit card rewards respond to declining transaction volumes

  • Sectors of activity are at different stages of recovery

  • Travel and hospitality industries are slower to recover

  • The largest co-branded credit card programs

  • Consumer credit

THE ISSUERS

AIR PARTNERSHIPS

  • Industry Context

  • Airline loyalty programs

  • American Airlines Program Evaluation

  • Delta’s program evaluation

  • United Airlines Program Evaluation

HOTEL PARTNERSHIPS

PARTNERSHIPS WITH RETAILERS

THE CONSUMER

CHAPTER 2: MARKET OVERVIEW

  • Scope of the report

  • Methodology of the report

  • Trends in purchasing volumes for large networks

  • Long-term payment trends are accelerating

  • Credit card usage trends

  • Consumer debt repayment

  • Debit card use has increased during the pandemic

  • Credit card rewards respond to declining transaction volumes

  • Issuers’ strategies to tackle credit card churn

  • Digital commerce

  • Contactless cards

  • Sectors of activity are at different stages of recovery

  • Travel and hospitality industries are slower to recover

  • The largest co-branded credit card programs

  • Consumer credit

CHAPTER 3: THE ISSUERS

INDUSTRY CONTEXT

AMERICAN EXPRESS

CAPITAL ONE

JPMORGAN CHASE

CITIBANQUE

FINANCIAL SYNCHRONY

CHAPTER 4: AIR PARTNERSHIPS

INDUSTRY CONTEXT

  • The biggest American airlines

  • Airlines’ net income plunged

  • Revenue fell $ 76 billion at top five U.S. airlines in 2020

  • Global aviation industry lost $ 370 billion in 2020

  • Airline loyalty programs

  • After cash, travel rewards are the most popular credit card reward

  • The power of co-branded credit cards to drive behavior

  • Benefits of a “Free” Award Ticket

  • How Airlines Guide Miles Redemption

  • US Airlines Are Mileage Marketing Companies With Loyalty Flights

AMERICAN AIRLINES

AAdvantage loyalty program

DELTA AIRLINES

  • Delta’s program evaluation

  • Delta SkyMiles and Flyer Loyalty are the cornerstone of revenue

  • Delta Seeking 2021 Revenue

JETBLUE AIRWAYS

  • Overview

  • Partnership with American Airlines

  • Status Enlisted vs. Elite

  • JetBlue’s Barclay’s Co-branded Credit Card

  • Goldman Sachs competes for JetBlue’s co-branded card business

  • JetBlue presents Marcus Pay

SOUTH-WEST AIRLINES

  • Overview

  • Southwest and the pandemic

  • Even the southwest lost money in 2020

  • Quick Southwest Rewards

  • Rapid Rewards response to the pandemic

  • Pivots Rapids Rewards in June 2021

  • Chase Visa and Southwest

United Airlines

  • United Airlines Program Evaluation

  • United Airlines MileagePlus Program

  • United present new cards for summer 2021

CHAPTER 5: HOTEL PARTNERSHIPS

INDUSTRY CONTEXT

HILTON AROUND THE WORLD

  • Hilton’s response to the COVID pandemic

  • Hilton Honors members fill rooms

  • How the Hilton Rewards Program Works

  • Hilton Honors as a revenue driver

  • Top Benefits of Hilton Honors Members for Direct Booking

  • Improve member benefits

INTERCONTINENTAL HOTEL GROUP (IHG)

  • IHG Growth Priorities

  • Employees

  • IHG’s response to COVID-19

  • Pandemic Adjustments for Rewards Members

  • IHG Rewards

MARRIOTT INTERNATIONAL

  • Overview

  • Marriott’s response to COVID

  • COVID has resulted in corporate borrowing and pre-sale of loyalty points to issuers

  • Strong rebound in hotel occupancy, but still a long way off

  • The Marriott Bonvoy loyalty program

  • Bonvoy promotions

CHAPTER 6: PARTNERSHIPS WITH RETAILERS

INDUSTRY CONTEXT

AMAZON

  • Overview

  • Increase in the number of Amazon subscriptions

  • Amazon loyalty and Prime Member

  • Income and net income challenge the pandemic

  • Amazon Prime Credit Cards

COSTCO

  • Marketing strategy

  • Loyal members

  • Costco Visa everywhere

TARGETING

For more information on this report, visit https://www.researchandmarkets.com/r/shwg17

CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood, Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900


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