Valley Fine Foods launches retail’s first co-branded egg bites with Impossible Foods

BENICIA, CA – Valley Fine Foods, LLC, makers of Three BridgesMT Egg Bites, today announced the release of the first cooked egg bite co-branded with ImpossibleMT Plant-Based Beef, available at Kroger stores nationwide as well as select Albertsons, Raley’s and Safeway stores. The new Three Bridges Cheese & ImpossibleMT Egg Bites offers vegetarian and flexitarian consumers a new way to enjoy a delicious, high-protein breakfast that’s ready in 60 seconds.

This collaboration is the latest in Valley Fine Foods’ efforts to provide the highest quality refrigerated breakfasts in the single-serving food space while meeting ever-changing consumer needs.

“As the nation’s leading retail egg bites brand, we know our customers are looking for something satisfying for breakfast that will complement their busy lifestyles and diets. Adding protein-rich, plant-based meat to our already flavor-packed Three Bridges Egg Bites line was a no-brainer,” said Todd Nettleton, President and CEO of Valley Fine Foods. “Impossible Foods’ dedication to putting taste first made them the right choice to create the perfect breakfast – a delicious egg bite with plant-based meat.”

“Our goal is to make Impossible a part of every meal — and of course, breakfast is most important,” said Sam Perry, Vice President of U.S. Retail Sales at Impossible Foods. “Impossible Beef is flavorful and high in protein, making it the perfect addition to a balanced breakfast. We’re excited to be working with Valley Fine Foods on these new egg bites, helping consumers get their day off to a great start.

The announcement comes as Valley Fine Foods prepares to launch more specialty breakfast items in stores later this year, including Three Bridges Oat Bites and Three Bridges Kale & Spinach Egg Bites with Egg Whites.About Valley Fine Foods

Since 1984, Valley Fine Foods has created innovative and convenient refrigerated meal solutions that can be enjoyed in minutes, regardless of busy schedules, culinary skill levels or dietary needs. Available in stores across the United States, Valley Fine Foods’ family of brands – Three Bridges, Pasta Prima and Artisola – all offer high-quality ingredients in delicious, quick and easy-to-prepare recipes. To learn more, visit valleyfinefoods.com. For Three Bridges Egg Bites nutrition facts, customer recipes, and to find them at a store near you, visit threebridgeseggbites.com, on Facebook: @3beggbites and Instagram: @threebridges.eggbites.

Comments are closed.