‘Yellowstone’ Star Luke Grimes Goes Cowboy For New Cologne Ad

Luke Grimes channels Kayce Dutton in a new cologne campaign.

The ‘Yellowstone’ star recently became the face of Stetson Original fragrance, calling the partnership ‘truly organic’.

“The Stetson Original fragrance was very present in my world, in my house,” Grimes told People magazine.

“I knew that smell very well. My dad wore the cologne growing up. When I wore it on set, it really brought back a lot of memories,” he continued.

“Yellowstone” star Luke Grimes becomes the face of Stetson Original fragrance. (Axelle/Bauer-Griffin/FilmMagic/Getty Images)

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“A lot of times these things happen and you’re like, ‘Is this something I could support and not feel weird trying to sell?’ And with Stetson, it was really, really organic for me and I felt pretty connected to what I did and the audience that I have of ‘Yellowstone,'” Grimes said.

Grimes returned to the “Yellowstone” playground for the photo shoot.

The footage was captured at Diamond Cross Ranch just outside of Jackson Hole, Wyoming.

Kevin Costner

Kevin Costner takes the helm of the hit show “Yellowstone.” (Paramount Network/Fox News)

“The Tetons are just the most majestic mountains, and they’re the backdrop,” he told the outlet.

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“It was an amazing day. Every day your job is to ride horses and be with a group of cool people and meet new cowboys, it’s always a good time,” Grimes continued.

Grimes becomes the company’s third famous cowboy.

Matthew McConaughey and Tom Brady won the title before him.

“I thought it was a pretty cool company,” Grimes noted.

“Yellowstone” will return for a fifth season on November 13. Grimes credited the show’s success to the “Yellowstone” writers.

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“I think with any movie or TV, it starts on the page. It starts with character completeness, and I think we have one of the best writers in the world writing our show,” a- he declared.

“And within that there’s this world, and there’s something for everyone. Obviously, if you like western – and I think a lot of people didn’t realize that until until they start watching ‘Yellowstone’ – it becomes kind of a romantic idea of ​​living in the West and knowing how to cowboy and ride horses and be out all day. Then there’s this element crime and that family element and that slice-of-life element and all those beautiful love stories, everything,” Grimes said.

"Yellowstone" cast

Wes Bentley, Gil Birmingham, Kelly Reilly, Kevin Costner, Cole Hauser, Kelsey Chow and Luke Grimes will return for the fifth season of “Yellowstone” on November 13. (Frazer Harrison/Getty Images/Getty Images)

When Grimes was asked which “Yellowstone” character he could see wearing Stetson cologne, his answer was simple.

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“I could see Rip wearing Stetson Original. Makes sense,” he shared, of the character played by Cole Hauser.

“It’s a pretty masculine scent and everyone’s scent. I don’t think [Grimes’ character] Kayce wears cologne. I don’t see it in the cologne aisle anytime soon,” he added.

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